Topic covered
CUSTOMER STORIES
Breathing Easier, Selling Smarter: How Airth Achieved 40x ROI and 14.5% Higher AOV with AI Personalization
Airth, a clean air tech brand, partnered with Anphonic to upgrade their Shopify store experience and drive growth. By implementing AI tools like Smart Cart, Dynamic Bundles, and Post-Purchase Offers, they boosted AOV by 14.49% and achieved a 40x ROI. The result? Smarter personalization, bigger baskets, and more conversions—without any extra traffic.
Results
40x ROI achieved through smart upsells and repeat nudges
12.65% of total sales driven by Anphonic-powered experiences
14.5% higher AOV
Use Cases
Smart Cart Recommendations: Boosted AOV by showing the right add-ons just before checkout
Dynamic Bundles: Created personalized product combos that encourage bigger baskets and smarter buys.
Post-Purchase Offers: Drove instant second purchases with frictionless upsells right after checkout.
Industry
Technology and Gadgets
Airth, a cutting-edge clean air technology brand, partnered with Anphonic to amplify their eCommerce performance. With a mission to create healthier homes through IIT-backed innovation, Airth wanted their online shopping experience to match the power of their product.
Using Anphonic’s AI-powered personalization tools like Smart Cart, Rebuy Add-Ons, and Post-Purchase Offers, they unlocked massive improvements across the board, achieving a 40x ROI, 14.49% higher AOV, and converting more shoppers into multi-product buyers.
The Challenge: A Product That Speaks for Itself But Needed a Smarter Funnel
Airth had everything going for it:
- High-value, differentiated products
- Deep trust built through science and credibility
- A growing base of health-conscious Indian consumers
But the online store told a different story:
- AOV was limited by single-product checkouts
- Customers weren't discovering relevant add-ons
- High-intent visitors dropped off before converting
- Post-purchase momentum wasn’t being leveraged
The Fix: Personalized Shopping That’s as Smart as the Product
Anphonic implemented an AI-first strategy that complemented Airth’s premium positioning and made every touchpoint more profitable.
Features Implemented
- Smart Cart Recommendations – Nudged shoppers with high-converting, relevant add-ons just before checkout
- Dynamic Bundles – Created personalized combos of complementary air purifiers, filters, and accessories
- Post-Purchase Offers – Captured immediate second purchases after the order confirmation
Clean Strategy, Clear Wins
Smart Cart That Thinks Ahead
Airth used Anphonic’s Smart Cart to surface highly relevant add-ons just before checkout, without disrupting the buyer flow. Think: replacement filters, smaller room units, or family packs. These subtle nudges helped increase cart sizes and improved purchase decisions.
Personalized Bundles = Bigger Baskets
With dynamic combos like “Home + Office Protection Packs” and “Buy 2, Save More,” customers were incentivized to bundle intelligently, increasing the total value of orders.
Post-Purchase Upsells
Even after payment, Anphonic didn’t stop working. Smart post-purchase offers prompted users to add one more item driving additional revenue with zero friction.
Why It Worked: The Anphonic Approach
Airth didn’t need more traffic, they needed smarter personalization. And that’s what Anphonic delivered:
- Behavioral data turned into real-time nudges
- Seamless personalization across cart, checkout, and post-purchase
- No-code tools deployed instantly on Shopify
Airth’s customers didn’t just breathe cleaner, they shopped smarter.
Ready to See These Results in Your Shopify Store?
If you sell a great product on Shopify and want to increase ROI, AOV, and conversions. Anphonic is your plug-and-play personalization partner.
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Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales
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