CUSTOMER STORIES

Empowering Legacy, Driving Growth: A Sweet Success Story

Discover how Dhampur Green transformed their shopper journeys with Anphonic’s AI-driven personalization tools, achieving a 31.48% AOV boost, 15.2x ROI, and 23.94% sales contribution.

Topic covered

Sorabh Gupta

Results
ROI Delivered: 15.2x
AOV Boost: 31.48%
Sales Contribution: 23.94%
Use Cases
Smart Cart: Personalized upsells and cross-sells to drive larger basket sizes.
Post-Checkout Upsell: Targeted popups promoting bundled and premium SKUs.
Progress Bar: Tiered rewards incentivizing higher cart values.
Industry
Food & Beverage

Dhampur Green’s journey is deeply rooted in tradition—making jaggery a household staple while empowering women and farmers along the way. As a brand with over 150 SKUs, Dhampur Green is on a mission to replace refined sugar with healthier, sustainable alternatives like jaggery, desi khand, and molasses-based innovations.

Yet, scaling this mission presented challenges. With a rapidly growing product range and a loyal but segmented customer base, Dhampur Green sought a solution to drive higher order values, improve sales conversions, and foster product discovery—without compromising the authenticity of their story.

This is where Anphonic stepped in, bridging the gap between Dhampur Green’s heritage and the future of personalized shopping experiences. Through cutting-edge AI solutions, Anphonic enabled Dhampur Green to redefine their customer journeys, transforming interest into impactful sales.

The Challenge: Scaling Impact Without Diluting Identity

Dhampur Green faced three primary hurdles:

  1. Encouraging Larger Purchases: While customers resonated with the brand ethos, they often restricted their carts to familiar SKUs, limiting AOV.
  2. Driving Product Discovery: With over 150 SKUs, introducing customers to their versatile range of offerings was critical.
  3. Streamlining Post-Purchase Engagement: Dhampur Green needed strategies that extended customer lifetime value while staying true to their community-first approach.
"Our products tell a story of tradition and health. We needed a way to guide our shoppers to explore more without making it feel transactional,”

- Sorabh Gupta.

The Anphonic Strategy: Personalization Meets Purpose

Anphonic’s solutions were tailored to Dhampur Green’s unique requirements, ensuring that every shopper interaction aligned with the brand’s values while maximizing revenue opportunities.

  1. Dynamic Product Discovery:
    Using Smart Cart’s AI-driven personalization, Anphonic showcased complementary SKUs, introducing customers to new products like seasonal jaggery syrups and functional foods during their shopping journey. This strategy increased basket sizes while ensuring customers discovered the brand’s diverse offerings.
  2. Add-to-Cart Cross-Sell Popup:
    Anphonic implemented a strategically timed cross-sell popup triggered during the "Add to Cart" action. This feature promoted related products, such as jaggery-based snacks or functional superfoods, encouraging impulse purchases and enhancing basket value.
  3. Product Add-Ons on the Product Page:
    To further drive incremental sales, Anphonic enabled product add-ons directly on the product page. Customers could easily pair their primary purchase with complementary items like flavored jaggery powders or syrups, seamlessly boosting order sizes without friction.
  4. Tiered Rewards Progress Bar:
    By integrating visually appealing progress bars, Dhampur Green incentivized customers to add more to their carts, unlocking rewards like free shipping and exclusive discounts on heritage SKUs.
  5. Smart Search:
    Anphonic’s Smart Search feature gave Dhampur Green powerful insights into customer behavior. By analyzing what customers searched for most, the brand identified high-demand SKUs like liquid jaggery and desi khand. These insights informed inventory planning and marketing campaigns, ensuring the right products were always in stock and prominently featured, ultimately driving higher conversions.

Results: A Sweet Transformation

Anphonic’s data-driven approach delivered significant results:

  • Revenue Impact: 23.94% of total sales were driven by Anphonic’s solutions, showcasing the power of personalized upselling and cross-selling.
  • Higher AOV: With a 31.48% boost in AOV, Dhampur Green successfully encouraged customers to embrace bundled purchases and premium SKUs.
  • Discovery-Led Growth: Over 30% of revenue generated came from new products introduced through personalized recommendations.
“These strategies didn’t just boost our numbers; they helped us tell our story more effectively,”

- Sorabh Gupta

The Impact: Tradition Meets Technology

Anphonic’s partnership with Dhampur Green didn’t just drive metrics—it strengthened the brand’s legacy. By making shopper interactions feel personal and meaningful, Anphonic enabled Dhampur Green to:

  • Enhance product visibility across their range, bridging the gap between traditional and modern customer expectations.
  • Support their mission of empowering women, as increased revenue led to scaling their women-led manufacturing initiatives.
  • Foster long-term customer loyalty, turning first-time buyers into repeat advocates for their mission.
"Anphonic’s solutions allowed us to maintain our authenticity while scaling sustainably. It feels like we’ve partnered with a team that truly understands us,"

- Sorabh Gupta.

Looking Ahead: Growing Together

With Anphonic’s tools at the heart of its e-commerce strategy, Dhampur Green continues to scale their operations while staying true to their roots. As they introduce more innovations to their product line, Anphonic remains a trusted partner in transforming their customer journeys into impactful sales.

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