CUSTOMER STORIES

From Farm to Fork: How Kedia Organics Achieved 16.3X ROI and 40.73% AOV Growth with Anphonic’s AI-Powered Solutions

Discover how Kedia Organics leveraged Anphonic’s AI-powered solutions to achieve 16.3x ROI, boost AOV by 40.73%, and redefine their growth journey with personalized shopper experiences.

Topic covered

Nitin Kedia

Founder

Results
40.73% AOV Growth
16.3x ROI Delivered
28.94% Sales Contribution
Use Cases
Smart Search Optimization
Personalized Product Discovery
Tiered Rewards Progress Bar
Dynamic Cross-Sell Popups
Industry
Organic Food & Sustainable FMCG

Kedia Organics, a pioneer in sustainable farming and organic produce, started with a simple mission: to replace chemically laden food with fresh, natural, and locally sourced produce. Over the years, the brand has cultivated a loyal customer base that values transparency, quality, and health. However, scaling their D2C operations came with challenges, including low average order value (AOV), limited product discovery, and the seasonal nature of their offerings.

To address these hurdles, Kedia Organics partnered with Anphonic, a strategic growth enabler, to leverage AI-powered tools and unlock new growth opportunities.

The Challenge: Scaling Sustainably in a Competitive Market

Kedia Organics faced several growth roadblocks:

  • Low AOV: While customers purchased staples like vegetables and wheatgrass powder, the brand’s specialty SKUs often went unnoticed, resulting in missed opportunities for higher-value sales.
  • Seasonal Sales Peaks: Festive periods drove significant sales spikes, but maintaining consistent revenue throughout the year remained a challenge.
  • Underutilized Product Discovery: Unique items like jaggery-infused syrups and Ayurvedic blends lacked visibility on the website, leading to lower-than-expected sales of these high-margin products.
  • Inventory Management Issues: A lack of actionable insights into customer preferences caused overstocking of certain items while missing emerging trends, affecting profitability and operational efficiency.
  • Search Functionality Problems: Website search issues hindered the user experience, with products failing to display or showing irrelevant results due to typos in search queries. This created frustration for shoppers and reduced conversions.

Kedia Organics sought a solution that would not only boost revenue but also align with their values of sustainability, community-driven growth, and customer trust.

The Anphonic Edge: Turning Challenges into Growth Opportunities

Anphonic implemented a suite of AI-driven solutions to transform Kedia Organics’ shopper interactions into growth opportunities. Here’s how:

1. Add-to-Cart Cross-Sell Popups

By integrating dynamic cross-sell popups, Anphonic recommended complementary products during the shopping journey. For example:

  • Customers buying ghee were shown herbal teas as the perfect pairing.
  • Shoppers adding wheatgrass powder were nudged to include detox kits.

These suggestions felt intuitive, enhancing the shopping experience while driving incremental revenue.

2. Product Add-Ons on Product Pages

AI-driven product add-ons were strategically placed on product pages. Shoppers exploring jaggery blocks, for instance, were encouraged to pair them with festive mithai kits, boosting basket sizes while ensuring customers discovered the brand’s diverse offerings.

3. Smart Cart: Dynamic Product Discovery

The Smart Cart’s AI-driven engine personalized product recommendations based on browsing behavior. Seasonal favorites, such as Ayurvedic health kits and festive bundles, were prominently displayed. This ensured customers were exposed to relevant products, increasing engagement and conversions.

4. Tiered Rewards Progress Bar

Anphonic introduced visually appealing progress bars at checkout to incentivize higher cart values. Customers could unlock rewards like free shipping or discounts on premium SKUs, making the shopping experience more rewarding and interactive.

5. Smart Search Insights for Strategic Growth

Kedia Organics overcame significant search-related challenges and unlocked actionable insights into customer behavior with Anphonic’s Smart Search feature. Here's how Smart Search transformed their e-commerce strategy:

  • Error-Tolerant Search: The implementation of typo-friendly algorithms ensured that even if customers made spelling errors, the correct products were displayed. This seamless experience reduced frustration and increased conversions by helping shoppers find what they were looking for effortlessly.
  • Top Searched Items: Data revealed a growing interest in gluten-free flours and detox kits. Armed with these insights, the Kedia Organics team aligned their inventory and marketing strategies to meet demand.
  • Enhanced Customer Understanding: Search trends highlighted emerging preferences, allowing Kedia Organics to introduce targeted promotions and bundles for products like Ayurvedic blends and seasonal produce.

This data-driven approach didn’t just resolve search-related frustrations; it enabled smarter decision-making across inventory management and marketing campaigns. By empowering Kedia Organics to anticipate customer needs, Smart Search played a critical role in boosting sales and customer satisfaction.

Results: A Sustainable Growth Journey

Anphonic’s tailored solutions delivered significant results for Kedia Organics:

  • ROI: Achieved an impressive 16.3x return on investment, showcasing the effectiveness of AI-powered personalization.
  • AOV Boost: Increased average order value by 40.73%, driven by strategic upselling and dynamic recommendations.
  • Sales Contribution: Directly attributed 28.94% of total sales to Anphonic’s innovative tools.

These results underscore the potential of leveraging AI to enhance both shopper satisfaction and business outcomes.

Customer Spotlight: Empowering Relationships with AI

Anphonic’s focus on personalization not only boosted revenue but also deepened customer loyalty. For instance:

  • During festive periods, personalized product bundles drove higher conversions, creating a memorable shopping experience.
  • First-time buyers were introduced to curated hampers, while returning customers appreciated tailored recommendations that matched their preferences.

Nitin Kedia, founder of Kedia Organics, shared:

“Anphonic’s tools have given us the ability to connect with our customers on a deeper level. The personalized experiences they enable have transformed casual shoppers into loyal advocates for our brand.”

Conclusion: A Partnership Rooted in Growth and Values

Kedia Organics’ collaboration with Anphonic highlights how AI can seamlessly integrate with a brand’s mission and values. By focusing on personalized shopper experiences, Anphonic empowered Kedia Organics to scale sustainably while staying true to their roots.

In an industry where customer expectations continue to evolve, Kedia Organics’ success story serves as a beacon for other D2C brands looking to combine tradition with innovation.

Your Turn to Grow

Ready to transform every shopper interaction into a growth opportunity? Partner with Anphonic and redefine your brand’s potential. Get in Touch Today.

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