Fueling Growth: How Healthy Master Boosted Orders, ROI, and AOV with AI-Powered Personalization

From Healthy Snacks to Smarter Selling

Healthy Master has quickly become a favorite in the world of guilt-free snacking. From diabetic-friendly treats to protein-packed munchies, their products are crafted for health-conscious Indian consumers who want taste without compromise.

With rising traffic and high interest across India, the brand had strong momentum. But despite the demand, there were clear gaps in cart value and ROI. Shoppers loved the variety, but often stuck to just one product. There was a clear opportunity to do more with each visit and that’s where Anphonic stepped in.

The Challenge: Untapped Potential in Every Cart

Healthy Master had the right ingredients for success:
1.  A wide product range
2. A loyal customer base
3. Solid brand positioning in the health food category

But they faced a few key roadblocks:

• Shoppers weren’t exploring or adding multiple products
• Add-to-cart behavior lacked smart nudges
• Post-purchase upsells and personalized suggestions were missing
• Search experience wasn’t converting high-intent visitors

The Fix: Personalized Journeys That Boost Conversions

Anphonic deployed a tailored mix of AI-powered features to increase both average order value and repeat purchases:

Features Implemented:

• Smart Search – Helped customers find exactly what they needed, faster
• Dynamic Bundles – Created contextual offers like Buy More, Save More
• Rebuy Product Add-Ons – Suggested healthy pairings before checkout
• Post-Purchase Offers – Nudged second purchases immediately after the first
• Smart Cart Recommendations – Added relevant, personalized items to the cart view
• Add-to-Cart Cross-Sell Popups – Showed smart nudges right when users added products
• Homepage & PDP Top Sellers – Increased visibility of high-converting items
  
  

Smart Search That Converts

Healthy Master saw incredible results from Anphonic Smart Search. This wasn’t your average keyword matcher, it used real shopper intent to surface the best-selling, most relevant, and highest-converting items.

Customers who used Smart Search were more likely to:

• Spend more per order
• Explore multiple categories
• Convert faster, especially on mobile

“Buy More, Save More” = Bigger Baskets

With Dynamic Bundles and Rebuy Add-Ons, Anphonic rolled out contextual offers like Buy 3, Get 10% Off or Snack Combos based on what shoppers were browsing.

This strategy:

• Increased AOV by 2% within weeks
• Led to more multi-product checkouts
• Boosted order completion rates by reducing indecision
  
  

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Post-Purchase Offers = More Revenue, Instantly

Using Post-Purchase Upsells, Anphonic added smart nudges after the payment step- encouraging customers to grab one more item before leaving.
This tactic contributed significantly to the 20.4% of orders influenced by Anphonic tools.

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Why It Worked: The Anphonic Approach

Healthy Master’s success didn’t come from guesswork. It came from real-time AI, behavioral insights, and a no-code setup that personalized every step of the journey.

What made the biggest difference?

• Tools that adapt to shopper intent in real time
• A seamless blend of discovery, bundling, and upsells
• Personalization that felt helpful, not pushy

Ready to See These Results in Your Shopify Store?

If you’re a D2C brand looking to increase AOV, ROI, and customer satisfaction, we’d love to help.

Let’s chat.

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