Topic covered
CUSTOMER STORIES
The Sparkle of Smart Selling: Outhouse Jewellery’s Personalization-Driven Revenue Lift
Outhouse Jewellery, known for its couture-inspired statement pieces, joined forces with Anphonic to unlock untapped revenue potential. Despite strong traffic and loyal customers, most online shoppers stopped at a single item. By integrating AI-powered features like Smart Cart Recommendations, Dynamic Bundles, and Cross-Sell Popups, Anphonic helped Outhouse turn browsers into big spenders. These personalized nudges drove a sharp rise in multi-item purchases and AOV
Results
Over 71% of Rebuy-attributed sales came from Product Discovery
19.28% of revenue from dynamic bundles
29.35% of sales influenced by Smart Cart Recommendations
Use Cases
Smart Cart Recommendations: Drove upsells directly within the cart
Product Add-Ons: Showed complementary pieces before checkout
Dynamic Bundles: Offered curated sets, improving order size and style confidence
AI Product Discovery: Surfaced best-sellers relevant to individual user behavior
Industry
Fashion and apparel
Outhouse Jewellery, a luxury fashion accessories brand, teamed up with Anphonic to turn more browsers into buyers. By deploying AI-powered tools like Smart Cart, Recommendations, Dynamic Bundles, and Add-to-Cart Cross-Sells, Outhouse saw a powerful lift in both average order value and multi-item purchases.
From Designer Bling to Data-Driven Growth
Known for its couture-inspired statement jewellery, Outhouse already had a premium brand presence and loyal clientele. But online, many shoppers were stopping at just one item. Despite high traffic and strong demand, there was untapped potential sitting right in the cart and that's where Anphonic stepped in.
The Challenge: High Intent, Low Cart Value
Outhouse had the key ingredients:
- High AOV potential
- Loyal luxury shoppers
- Strong PDP and homepage appeal
But they faced three core issues:
- Users weren’t discovering additional products on their own
- Cart and product pages lacked nudges to increase value per order
- No real personalization across the funnel
The Fix: Smarter Journeys = Higher Revenue
Anphonic implemented an intelligent mix of tools across Outhouse’s site, each one designed to turn intent into bigger, better checkouts.
Features Implemented:
- Smart Cart Recommendations – Added relevant high-value items in cart view
- Dynamic Product Bundles – Created contextual sets that encouraged “add one more”
- Add-to-Cart Cross-Sell Popups – Nudged shoppers right when they showed purchase intent
- AI Recommendations – Tailored suggestions using real shopper data
- Rebuy Product Add-Ons – Helped build full looks with relevant accessory pairings
Smart Cart That Sells
Smart Cart features alone drove significant revenue, with standout performance from:
- Smart Cart Recommendations: 29.35%
- Product Add-Ons: 26.12%
- Cross-Sell Popups: 23.48%
By showing the right items at the right time, Outhouse transformed single-item carts into curated collections.
Bundles = More Glam, Higher AOV
With Dynamic Bundles, shoppers were offered tailored combos like “Statement Necklace + Earrings” or “Ring Stack Sets.” This feature:
- Accounted for 19.28% of attributed revenue
- Boosted AOV without discounts
Why It Worked: The Anphonic x Outhouse Strategy
This wasn’t about random suggestions, it was about luxury personalization. Anphonic’s AI responded in real time to what shoppers were browsing, building dynamic, shoppable experiences from PDP to checkout.
What made it effective?
- Nudges placed at high-intent touchpoints
- Personalization that matched the brand’s luxury vibe
- Seamless, no-code setup for quick go-live
Ready to Spark Growth Like This?
If you’re a premium D2C brand looking to increase AOV, ROI, and customer delight, we’d love to help.
Let’s build your personalization engine.
Talk to us today.
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