Topic covered
CUSTOMER STORIES
Plaaying It Smart: How Plaay Supercharged Sales, AOV, and ROI With AI-Powered Personalization
Results
10.93% boost in AOV
25.7% of orders influenced by Anphonic
9.85% sales contribution by Anphonic
20.9x Return on Investment
Use Cases
Smart Search helped shoppers instantly find relevant products.
Smart Cart Pre-checkout nudges boosted AOV with high-impact add-ons.
Dynamic Bundles Personalized combos drove multi-product purchases.
Post-Purchase Offers Upsells after checkout turned one-time buyers into repeat ones.
Industry
Food & Beverages
Plaay is a fast-growing functional food brand making clean, high-performance snacks for active, health-conscious consumers. From protein-packed chocolate truffles to delicious bars, they’re redefining how people snack with purpose and power.
In just weeks, they saw a:
- 10.93% boost in AOV
- 25.7% of orders influenced by Anphonic
- 9.85% sales contribution by Anphonic
- 20.9x Return on Investment
From Playtime to Prime-Time Performance
While traffic was growing and the product range had mass appeal, Plaay had a challenge many D2C brands face, shoppers loved the idea, but rarely explored the full catalog or made larger purchases.
The Challenge: Conversions Were in Play, But Not Winning
Plaay had the ingredients of a D2C success story:
- Strong brand recall
- Great product-market fit
- Strong purchase intent from first-time visitors
But here’s what was missing:
- Low multi-product checkouts
- No AI-powered personalization to guide discovery
- Missed upsell opportunities post-purchase
- PDPs weren’t doing enough to nudge behavior
The Fix: Personalization That Feels Effortless, But Works Hard
Anphonic deployed a custom personalization strategy for Plaay across the funnel:
Features Implemented:
✅ Dynamic Bundles
Auto-created personalized combos that increased order value based on browsing and purchase patterns.
✅ Smart Cart Recommendations
Suggested high-converting add-ons right before checkout to boost AOV with zero friction.
✅ Smart Search
Helped shoppers instantly find best-fit products using intent-based, AI-powered search results.
✅ Post-Purchase Offers
Turned first-time checkouts into second buys with personalized upsells shown right after payment.
Dynamic Bundles = Higher AOV, Every Time
Anphonic’s AI recommended bundles like “Wellness Starter Packs” and “Plaay More, Save More” kits, increasing average order size.
The Result:
- A 10.93% lift in average order value
- More shoppers choosing 2 or more products per transaction
25.7% of Orders Influenced by AI-Driven Nudges
From homepage to checkout, AI played a subtle but powerful role:
- Suggesting what’s frequently bought together
- Personalizing based on traffic source (Instagram, email, direct)
- Adapting dynamically in real-time
Together, these led to 25.7% of total orders being influenced by Anphonic’s tools.
Smart Cart Wins: Add-Ons That Actually Add Up
Plaay integrated Anphonic’s Smart Cart, which did more than just display a cart:
- It became a conversion-driving machine, surfacing items that shoppers didn’t even know they needed
- Conversion rates spiked
- Cart value grew organically
Post-Purchase Magic: When the Sale Doesn’t End at Checkout
Plaay used Anphonic’s Post-Purchase Offers to present highly relevant items after payment.
This tactic:
- Boosted repeat revenue within minutes
- Contributed meaningfully to 2.98% overall sales lift
Why It Worked: The Anphonic Formula for Success
What set this partnership apart?
- No-code integrations made setup seamless
- Real-time personalization based on behavior, not assumptions
- Smart discovery + strategic nudges = less drop-off, more conversions
- Experience-led personalization that enhanced, not interrupted the shopper journey
Ready to Turn Your Shopify Store Into a Sales Engine?
Plaay’s results speak for themselves what could a 20.9x ROI do for your business?
If you’re a D2C brand aiming to increase AOV, conversions, and customer lifetime value, let’s chat.
👉 Book your demo with Anphonic today.
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Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales
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