Topic covered
CUSTOMER STORIES
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How AI-Led Product Discovery Drove a 24.78% AOV Increase for Bambuyu
Bambuyu partnered with Anphonic to drive AI-led personalization across discovery, search, and cart—boosting AOV without discounts or disrupting its clean, sustainability-first shopping experience. The result: a 24.78% AOV uplift, with 19.86% of revenue and 30.97% of orders influenced by personalization, led primarily by AI-powered Product Discovery.
Results
24.78% AOV increase driven by AI-led product discovery and cart-level personalization.
19.86% contribution of Anphonic-enabled sales to total store revenue.
30.97% of total orders influenced by personalized journeys and smart recommendations.
Use Cases
AI Product Discovery helped shoppers find relevant products faster, driving the majority of personalized revenue contribution.
Product Add-Ons nudged customers to expand baskets without disrupting checkout.
High-intent shoppers converted through AI-optimized search recommendations on smart cart
Industry
Organic Food & Sustainable FMCG
Bambuyu is the UAE’s first sustainable tissue brand, offering eco-friendly tissue products that blend everyday convenience with thoughtful design and environmental responsibility. Aligned with the UAE’s Vision 2030, Bambuyu uses rapidly renewable bamboo to help combat deforestation, adopts plastic-free packaging to reduce pollution, and eliminates harmful chemicals like chlorine, BPAs, scents, and dyes, delivering a cleaner, safer choice for both people and the planet.
Challenge: Increasing AOV Without Hurting Experience
The brand wanted to increase Average Order Value while maintaining a smooth, intuitive shopping journey. Traditional bundling and static recommendations weren’t delivering consistent results, and excessive discounting wasn’t a sustainable option.
They needed a solution that could:
• Personalize journeys in real time
• Work across discovery, cart, and product pages
• Integrate seamlessly with Shopify
Strategy: Personalization Across the Funnel
Anphonic implemented a multi-touch personalization strategy focused on intent-based recommendations rather than blanket offers.
Key Approaches
AI-Powered Product Discovery
Surfaced relevant products based on browsing behavior, increasing engagement and conversion.
Smart Cart Recommendations
Used real-time cart context to suggest complementary items at the moment of purchase intent.
Lightweight Add-Ons
Introduced subtle, relevant add-ons that enhanced value without overwhelming shoppers.
Search Personalization
Captured high-intent demand by ranking products dynamically based on shopper behavior.
Results: Consistent Growth Through Relevance
Within a short implementation window, the brand saw measurable impact:
• 24.78% increase in AOV through personalized discovery and cart experiences
• 19.86% of total revenue influenced by Anphonic-powered journeys
• 30.97% of total orders impacted by AI-driven recommendations
• 60.62% of personalized revenue generated via Product Discovery alone
Impact: Scalable Growth Without Complexity
Anphonic delivered growth while keeping operations simple:
• Seamless Shopify Integration with no overhaul required
• Scalable Personalization across discovery, cart, and search
• High ROI Potential driven by relevance instead of discounts
Looking Ahead
With strong early results across AOV, order influence, and discovery-led revenue, the brand is well-positioned to scale personalization deeper across the customer journey, unlocking compounding gains over time.
FAQs
1. Did this growth rely on heavy discounting?
No. The uplift was driven primarily by personalized recommendations and better product relevance.
2. Which Anphonic feature performed best?
AI-powered Product Discovery contributed the highest share of personalized revenue.
3. Was this implemented without technical complexity?
Yes. All tools integrated seamlessly with Shopify and required minimal setup.
4. Does this work for smaller catalogs as well?
Absolutely. Personalization adapts to catalog size and shopper behavior, not volume alone.
5. How quickly can brands see results?
Most brands begin seeing measurable impact within weeks of going live.
Stay tuned for fresh content
Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales
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