Topic covered
CUSTOMER STORIES
How AI-Powered Personalization Boosted Wellness Sales and Customer Discovery for Nabhi Sutra
Nabhi Sutra, a wellness brand rooted in Ayurveda and self-healing, partnered with Anphonic to create personalized online shopping journeys. AI-driven Product Discovery, Smart Cart recommendations, Dynamic Bundles, and Product Add-Ons boosted AOV, increased multi-product orders, and drove 41% of total sales, while maintaining the brand’s authentic, holistic experience.
Results
AOV increased by 18.6%
15% of total revenue powered by Anphonic
Order Contribution by Anphonic 17.7%
Product Discovery introduced customers to Ayurvedic products they might not have found on their own.
Use Cases
Smart Cart suggested complementary wellness items at checkout and boosted cart value.
Dynamic Bundles offered holistic wellness combinations that increased convenience and perceived value.
Product Add-Ons promoted mindful upsells aligned with customer intent.
Industry
Beauty & Personal Care
A Brand Rooted in Ancient Healing
Founder Swati Vakharia, while newly navigating motherhood, searched for natural, non-toxic remedies for postpartum hair fall, emotional imbalance, and fatigue. Yoga reconnected her with breath, Ayurveda reconnected her with balance, and belly button therapy Nabhi Chikitsa helped her rediscover the wisdom of self-healing.
From this journey, Nabhi Sutra was born, a brand built on Ayurvedic purity and energy-based principles.
The Challenge: Deep Philosophy, Limited Personalization
Despite a loyal community and unique products, Nabhi Sutra’s online experience lacked personalization. Most shoppers purchased a single item and missed discovering complementary Ayurvedic blends. Opportunities for cross-sell and higher cart value remained untapped.
The Fix: Personalization That Feels Natural
With Rebuy, Nabhi Sutra created personalized shopping journeys that reflected its wellness philosophy.
- Product Discovery introduced Ayurvedic oils and self-care blends, driving 41.41% of total sales.
- Anphonic smart Cart recommended complementary products during checkout, contributing 27.18% of sales.
- Dynamic Bundles and Product Add-Ons encouraged holistic product combinations and mindful purchases.
Results: Balanced Growth, Inside and Out
Anphonic’s personalization tools delivered impressive results for Tura Turi, driving 41.41% of total sales through Product Discovery, 27.18% from personalized cart recommendations, and 26.57% from product-level personalization. These interventions not only increased AOV through multi-product orders but also enhanced product discovery and fostered repeat engagement, creating a more seamless and rewarding shopping experience.
Why It Worked: The Anphonic Effect
Nabhi Sutra’s digital journey now mirrors its Ayurvedic philosophy, personalized, intuitive, and holistic.
By turning behavioral data into meaningful product nudges, Anphonic helped the brand increase engagement and sales without losing its authentic touch.
Nabhi Sutra’s story proves that when personalization aligns with purpose, digital growth feels as natural as the products themselves.
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Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales
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