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How Envie Clothing Boosted AOV with Personalized Shopping Journeys
Envie Clothing partnered with Anphonic to unlock hidden revenue opportunities in its Shopify store. By adding Smart Cart offers, product discovery widgets, dynamic bundles, and personalized add-on recommendations, Envie transformed its customer journey. The results: over 12% of revenue driven by personalization, more than 13% of orders influenced, and a 14% uplift in AOV—without relying on discounts.
Results
Over 12% of total revenue came directly from personalization-led sales.
More than 13% of total orders were influenced by Anphonic-powered recommendations.
AOV increased by 14%
Use Cases
Smart Cart Offers to surface add-ons and matching essentials right at checkout.
Product Discovery Widgets introduced shoppers to styles and sets they may have otherwise missed.
Dynamic Product Bundles encouraged mix-and-match collections aligned with customer preferences.
Add-On Recommendations guided by past browsing and purchase behavior.
Industry
Fashion and apparel
Founded in 2016 by Saanvi Clothing Private Limited, Envie has quickly become a trusted name in the intimate wear industry, known for blending sophistication, affordability, and elegance. From everyday essentials to statement pieces, Envie caters to women who seek comfort and style in equal measure.
But while the brand had built a strong reputation offline, its Shopify store wasn’t fully capturing the potential of online shopping journeys. That’s where Anphonic stepped in.
From Beautiful Products to Smarter Journeys
Envie had the collections, the design expertise, and the loyal audience. Yet, many customers still checked out with just one item in their carts. The opportunity to showcase complementary pieces, create bundles, and maximize order value was left untapped.
To unlock this potential, Envie partnered with Anphonic to transform its digital shopping experience with AI-powered personalization.
The Challenge: Untapped Potential in Every Basket
For lingerie and intimate wear, shopping is often deeply personal. But Envie’s online store lacked the kind of guided, personalized journey customers experience in a physical boutique. Shoppers weren’t always discovering matching sets, curated bundles, or complementary products that could elevate their purchase.
The challenge was clear: How could Envie inspire customers to shop more, without relying on heavy discounts?
The Fix: Personalization That Works as Hard as the Brand
Anphonic implemented a tailored personalization strategy designed to enhance the Envie shopping journey:
- Smart Cart Offers to surface add-ons and matching essentials right at checkout.
- Product Discovery Widgets that introduced shoppers to styles and sets they may have otherwise missed.
- Dynamic Product Bundles that encouraged mix-and-match collections aligned with customer preferences.
- Add-On Recommendations guided by past browsing and purchase behavior.
For example, a customer adding a lace bra could instantly discover the matching briefs or loungewear, while first-time buyers were nudged toward curated starter sets. The result was a shopping journey that felt effortless, personalized, and rewarding.
Real Results: More Value in Every Order
The impact of personalization was immediate and measurable:
- Over 12% of total revenue came directly from personalization-led sales.
- More than 13% of total orders were influenced by Anphonic-powered recommendations.
- AOV increased by 14%, as customers discovered more value in every basket.
Why It Worked: The Anphonic Approach
Envie’s growth wasn’t driven by gimmicks or discounts. Instead, it was the power of AI delivering relevant, well-timed recommendations at critical decision-making points. By aligning customer intent with curated product discovery, Envie elevated both the shopping experience and its bottom line.
Ready to Turn Your Shopify Store Into a Sales Engine?
Envie’s success is proof that the right personalization can transform how customers shop online. If you’re looking to increase AOV, conversions, and customer loyalty without slashing prices, Anphonic can help.
👉 Book your personalization demo with Anphonic here
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Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales
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