Topic covered
CUSTOMER STORIES
How Humpy Farms Grew Organically and Scaled Smartly While Boosting AOV by 20%
Humpy partnered with Anphonic to bring AI-powered personalization to their store, creating smarter shopping journeys and boosting AOV by 20%, with 17% of sales and 32% of orders driven by AI recommendations.
Results
32% of total orders influenced by AI-powered personalization
20% increase in AOV
17% of total sales driven by personalization
Use Cases
Product Add-Ons suggested complementary items and encouraged multi-product purchases.
Product Discovery introduced customers to products they might not find on their own.
Smart Cart suggested complementary items at checkout and increased cart value.
Dynamic Bundles provided convenience and value, increasing sales.
Industry
Food & Beverages
Humpy Farms, an organic-first community brand, is on a mission to make healthier living accessible without compromising the planet. From fresh produce to dairy, Humpy stands against synthetic pesticides, harmful growth hormones, and inhumane farming practices. Their focus? Authentic organic products rooted in care for people, animals, and the earth.
When it came to their online store, however, Humpy needed a smarter way to grow. They partnered with Anphonic to introduce AI-powered personalization and create shopping journeys as thoughtful as their farming philosophy. The results were transformative: 20% higher AOV, nearly 17% of total sales driven by personalization, and 32% of orders influenced by AI recommendations.
The Challenge: High-Quality Products, But a Basic Funnel
Humpy Farms had built a loyal community that trusted its high-quality, organic products, but the Shopify funnel wasn’t keeping up. Most customers purchased just a single item: milk, ghee, or produce, while opportunities to cross-sell farm-fresh bundles went untapped. Seasonal and specialty products saw low discovery, and cart sizes weren’t growing in proportion to the strong customer love for the brand.
The Fix: Personalization That Feels Natural
With Anphonic, Humpy Farms introduced AI tools that encouraged shoppers to discover more, buy smarter, and feel connected to the brand’s philosophy at every click.
Anphonic implemented a suite of features to grow Humpy’s basket sizes and sales: Product Add-Ons encouraged customers to pair items like milk with ghee or fresh produce with organic honey, Product Discovery highlighted farm-fresh dairy, and new pantry items, driving 15.18% of sales; Smart Cart suggested complementary items directly in the cart, such as yogurt with sweeteners or flour with millet, accounting for 22.5% of sales; and Dynamic Bundles offered curated packs, delivering convenience and value while generating 21% of sales.
Results: Sustainable Growth, Online and Offline
- 32% of total orders influenced by AI-powered personalization
- 20% increase in AOV
- 17% of total sales driven by personalization
- More multi-product orders, less reliance on discounts
Why It Worked: The Anphonic Approach
Humpy Farms didn’t need more customers, they needed to nurture the ones they already had. Anphonic delivered by turning behavioral insights into real-time nudges, making healthy product discovery effortless, and providing no-code Shopify personalization that perfectly aligned with Humpy Farm’s organic ethos.
Humpy Farms believes in farming with care, and now their digital growth reflects the same principle. With Anphonic, they’ve built a store where organic shopping feels intuitive, complete, and community-driven.
👉 Want to grow your AOV and conversions while staying true to your brand values?
Anphonic is your personalization partner.
Click here to book a 15 minute exploratory call with us!
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