Topic covered
CUSTOMER STORIES
How K9 Vitality Personalized Journeys That Boosted AOV, Conversions, and Revenue with Anphonic
K9 Vitality, India’s leading canine wellness brand, partnered with Anphonic to unlock untapped growth through AI-powered personalization. By implementing Smart Cart upsells, Dynamic Bundles, and Product Discovery, they achieved an 8.26% uplift in AOV, higher conversions across the funnel, and a 7.37% increase in revenue per session
Results
Initiated Checkout rose to 8.83%
Add-to-Cart rate improved by 15.39%
Purchase conversion rose to 5.31%
Use Cases
Buy More, Save More Bundles encouraged bulk buying
Product Discovery helped first-time shoppers explore relevant categories.
Smart Cart Upsells prompted add-ons that complemented what was already in the cart.
Industry
Pet Care and Groomig
How K9 Vitality Personalized Journeys That Boosted AOV, Conversions, and Revenue with Anphonic
K9 Vitality is India’s #1 trusted brand for canine wellness, offering 100% natural, vet-approved supplements designed to help dogs live healthier, happier lives. Beloved by pet parents and recommended by veterinary experts, K9 Vitality has built a reputation for delivering visible results through thoughtful formulations. But while their product quality was unmatched, the brand saw untapped opportunity in optimizing the digital experience, especially in nudging customers to buy more per order and increasing repeat purchase value.
To unlock this, K9 Vitality partnered with Anphonic to implement intelligent personalization across key customer touchpoints. Our goal was simple: increase AOV, improve session efficiency, and maximize conversions through dynamic journeys tailored to both new and returning customers.
After implementing Anphonic AI features, including Smart Cart upsells, Product Discovery widgets, returning customer flows, and Buy More Save More bundles, the results were clear and consistent.
The Result
The Average Order Value jumped by +8.26% uplift. This wasn’t just driven by aggressive discounting, but by contextual offers that made sense to the shopper’s cart behavior, like adding a joint health booster when a mobility supplement was already selected. Returning customers, in particular, responded well to multi-pack offers and personalized bundles, making each subsequent purchase more valuable.
Conversion rates saw meaningful growth across the board:
- Add-to-Cart rate improved by 15.39%
- Initiated Checkout rose to 8.83%
- Purchase conversion rose to 5.31%
This means more visitors were not only adding products but progressing further through the funnel and completing orders validating that the personalization wasn’t just engaging, but effectively nudging action. What’s even more telling is the growth in Revenue Per Session. It increased by +7.37%. That’s a clear indicator that each visit to the website became more valuable, thanks to the intelligent on-site merchandising powered by Anphonic.
We saw that Product Discovery, Buy More Save More, and Smart Cart were responsible for the bulk of this performance boost. These features created personalized shopping experiences that felt helpful, not pushy, leading to better customer satisfaction and better business outcomes.
K9 Vitality’s success is proof that when you blend great products with smart, AI-powered personalization, you don’t just see higher numbers, you build stronger journeys and happier customers.
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