Topic covered
CUSTOMER STORIES
How Koala Picks Increased AOV by 14% with Anphonic
Koala Picks used Anphonic to improve product discovery and recommendations, driving a 14.03% uplift in AOV. Personalization influenced over 12% of revenue and 31% of orders, enabling growth without relying on discounts.
Results
+14.03% increase in Average Order Value
12.31% revenue driven through Anphonic journeys
31.56% orders influenced by personalization experiences
Use Cases
Personalized product discovery helped customers explore relevant snack options and complementary products while browsing.
Smart cart suggestions surfaced add-ons and bundle opportunities, increasing basket size naturally.
Intelligent recommendations enabled Koala Picks to drive higher-value purchases without discounting.
Industry
Food & Beverages
Koala Picks inspires families to embrace a healthy eating lifestyle. The brand offers a wide range of delicious, nutritious snacks designed for both kids and parents.
With a strong focus on clean ingredients, Koala Picks ensures that every product contains no preservatives, no artificial flavors or colors, and absolutely no refined sugars, only the good stuff, and none of the unnecessary additives.
Challenge: Driving Higher Basket Value for Everyday Purchases
As Koala Picks scaled its ecommerce presence, a key challenge emerged:
Customers were often purchasing single snack items, despite the availability of complementary products and bundles.
The brand wanted to:
- Increase Average Order Value without relying on discounts
- Improve product discovery across categories
- Encourage multi-item purchases and bundling behavior
- Create a more intuitive and guided shopping experience
The goal was clear: grow revenue while staying true to the brand’s clean, premium positioning.
Strategy: Personalization Across the Shopping Journey
Koala Picks implemented Anphonic to introduce AI-led personalization across key customer touchpoints.
Using real-time behavioral signals and product affinity data, the platform guided users toward more relevant and higher-value purchases.
Key Approaches
1. Personalized Product Discovery
Shoppers were shown relevant snack options, bundles, and complementary products while browsing.
2. Smart Recommendations
Dynamic recommendations suggested similar and frequently paired products based on user behavior.
3. Cart Upsells
At checkout, customers were nudged toward add-ons and bundle upgrades, increasing basket size without friction.
4. Rebuy Journeys
Returning customers were encouraged to repurchase or explore similar products aligned with past behavior.
Results: Strong Uplift in AOV and Order Influence
Within a short optimization window, Koala Picks saw measurable improvements across key metrics.
The brand achieved a 14.03% increase in Average Order Value, reflecting a clear shift toward higher-value purchases.
Anphonic contributed 12.31% of total revenue, demonstrating strong impact across the shopping journey.
Additionally, 31.56% of total orders were influenced by personalization experiences, highlighting the effectiveness of guided discovery and recommendations.
Revenue Attribution Insights
A closer look at performance shows that the majority of value was driven by discovery-led experiences.
Product discovery and recommendation layers played the biggest role in driving revenue, while cart interactions further strengthened conversions through timely nudges.
These insights reinforce a key takeaway:
customers don’t need discounts, they need direction.
By surfacing the right products at the right time, Koala Picks successfully guided shoppers toward more thoughtful, higher-value purchases.
Impact: Smarter Growth Through Better Discovery
Anphonic enabled Koala Picks to scale its ecommerce revenue while staying aligned with its clean, health-first brand promise.
Instead of relying on promotions, the brand focused on:
- Encouraging product bundling
- Improving product visibility
- Creating a seamless and intuitive shopping journey
The result was a shopping experience that felt helpful, not pushy, driving both higher order values and stronger customer engagement.
Looking Ahead
With strong gains in AOV and order influence, Koala Picks is well-positioned to expand its personalization strategy further.
The next phase of growth will focus on:
- Post-purchase recommendations
- Bundle optimization strategies
- Repeat purchase journeys
- Loyalty-driven personalization
This sets the foundation for sustained, long-term growth.
FAQs
1. Did Koala Picks rely on discounts for growth?
No. Growth was driven through intelligent recommendations and better product discovery.
2. What drove the most revenue?
Product discovery and AI-powered recommendations contributed the majority.
3. Did personalization affect the user experience?
No. The experience remained seamless and intuitive.
4. Is this approach effective for food brands?
Yes. Especially for brands with complementary products and bundling potential.
5. How quickly were results visible?
Performance improvements were observed within weeks of implementation.
Stay tuned for fresh content
Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales
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