Topic covered
CUSTOMER STORIES
How Korebi Coffee Brewed Higher AOV with AI-Powered Personalisation
Korebi Coffee partnered with Anphonic to elevate its Shopify store experience and unlock hidden sales opportunities. By implementing personalized product discovery, smart cart nudges, dynamic bundles, and tiered progress incentives, Korebi transformed its Shopify Store.
Results
Over 15% of revenue influenced by personalization
Nearly 20% of orders driven by AI-led recommendations
18% uplift in AOV
Use Cases
Product Discovery Widgets spotlighted curated blends and brewing companions.
Smart Cart Offers nudged shoppers to add coffee filters, grinders, or second blends.
Dynamic Bundles encouraged mix-and-match orders aligned with flavor preferences
Progress Bars incentivized bigger baskets with milestone rewards.
Industry
Food & Beverages
From Artisan Blends to Smarter Journeys
Born out of a boundless love for coffee, Korebi was created to make artisan coffee accessible to everyone. Inspired by the third-wave coffee movement, the brand focuses on sourcing, roasting, and brewing with exceptional quality.
But while Korebi had the perfect product line and loyal audience, its online store wasn’t fully brewing the potential of digital personalization. Customers often discovered just one coffee bag instead of exploring blends, brewing essentials, or curated bundles. That’s where Anphonic stepped in.
The Challenge: Untapped Potential in Every Basket
Coffee is not just a beverage, it’s a ritual. Yet, many Korebi shoppers completed checkout with a single item in their cart. They missed out on discovering complementary brews, starter kits, or bundle offers that could enhance their coffee experience.
The challenge was simple: how to increase order value and product discovery without discounts or overcomplication.
The Fix: Personalization That Works as Hard as the Brand
Anphonic designed a personalization-first strategy tailored to Korebi’s customer journey:
- Product Discovery Widgets to spotlight curated blends and brewing companions.
- Smart Cart Offers nudging shoppers to add coffee filters, grinders, or second blends.
- Dynamic Bundles to encourage mix-and-match orders aligned with flavor preferences.
- Progress Bars to incentivize bigger baskets with milestone rewards.
- Personalized Add-On Recommendations guided by browsing and past purchase behavior.
For example, a customer adding Korebi’s artisan roast could instantly discover a complementary blend or a bundle with filters turning a single-item checkout into a ritual-ready cart.
Real Results: More Value in Every Order
With Anphonic, Korebi’s personalization strategy delivered measurable impact, driving over 15% of total revenue directly through personalization-led sales. Nearly 20% of all orders were influenced by AI-powered recommendations, guiding shoppers toward blends and add-ons they may have otherwise missed. Most importantly, Korebi saw an 18% uplift in average order value, as customers discovered more variety, more convenience, and more reasons to fill their baskets.
Why It Worked: The Anphonic Approach
The secret wasn’t discounts,it was relevance. By placing the right coffee blends, bundles, and add-ons at the right moments, Anphonic helped Korebi align intent with discovery. Shoppers enjoyed a curated experience, while Korebi saw higher AOV and stronger retention.
Ready to Turn Your Shopify Store Into a Sales Engine?
Korebi Coffee’s journey proves that personalization is the perfect brew for higher conversions and happier customers. If your brand is ready to unlock untapped order value, Anphonic can help.
👉 Book your personalization demo with Anphonic here.
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Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales
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