Topic covered
CUSTOMER STORIES
How Millet Amma Boosted AOV by 15.48% with Personalized Shopping Journeys
Millet Amma, founded in 2017 with a mission to revive millets in modern diets, turned to Anphonic to supercharge its Shopify store experience. By integrating AI-powered personalization: from Smart Cart offers and product discovery widgets to dynamic bundles and add-on recommendations, the brand unlocked untapped revenue opportunities.
Results
13.40% of total revenue came directly from personalization-led sales.
31.77% of total orders were influenced by Anphonic-powered recommendations.
AOV increased by 15.48%
Use Cases
Smart Cart Offers that suggested relevant add-ons at checkout
Product Discovery Widgets to surface complementary items
Dynamic Product Bundles designed around shopper behavior
Add-On Recommendations based on past purchases and browsing
Industry
Food & Beverages
Incorporated in 2017, Millet Amma was born from founder Ruchika Bhuwalka’s mission to bring back the ancient goodness of millets into modern diets. What began in her kitchen, crafting recipes to make millets delicious and easy to adopt has grown into a thriving omni-channel brand with nearly 40 millet-based SKUs, from batters and mixes to pizza bases, cookies, flours, and more. Serving families across India and around the world, Millet Amma is as much about wellness and sustainability as it is about taste.
But when it came to their Shopify store, Millet Amma saw an opportunity to make the online customer experience as wholesome and satisfying as the food they offer.
From Nutritious Products to Smarter Journeys
Millet Amma had the product range, the brand story, and a loyal customer base. But even with consistent demand, many shoppers were checking out with just one product in their cart, missing out on the variety available.
The team wanted to encourage customers to explore more, buy more, and come back more often, without relying heavily on discounts. That’s where Anphonic’s AI-powered personalization came in.
The Challenge: Untapped Potential in Every Basket
Millet Amma’s site offered a clean, easy shopping experience. But critical moments in the customer journey lacked personalization meaning fewer opportunities to recommend complementary items, showcase bundles, or nudge repeat purchases.
The Fix: Personalization That Works as Hard as the Brand
Anphonic implemented a full-stack personalization strategy tailored for Millet Amma, including:
-Smart Cart Offers that suggested relevant add-ons at checkout
-Product Discovery Widgets to surface complementary items
-Dynamic Product Bundles designed around shopper behavior
-Add-On Recommendations based on past purchases and browsing
For example, if a shopper added a millet pizza base to their cart, they might see a suggestion for a healthy millet instant noodles or millet poha that aligned perfectly with their needs. Returning customers saw recommendations based on their purchase history, while first-timers were guided toward popular bundles.
Real Results: More Value in Every Order
The impact was immediate:
- 13.40% of total revenue came directly from personalization-led sales.
- 31.77% of total orders were influenced by Anphonic-powered recommendations.
- AOV increased by 15.48%
Why It Worked: The Anphonic Approach
By embedding AI-driven personalization into key decision-making moments, Anphonic helped Millet Amma turn browsers into bigger buyers and occasional customers into loyalists without undercutting the brand’s value with discounts.
This wasn’t about gimmicks. It was about relevant, well-timed offers that matched each shopper’s intent, leading to higher basket sizes and a smoother, more enjoyable shopping journey.
For Millet Amma, the results spoke for themselves: more revenue, more engagement, and a customer experience as rich and fulfilling as their products.
Ready to Turn Your Shopify Store Into a Sales Engine?
Millet Amma’s results speak for themselves. If you’re a D2C brand aiming to increase AOV, conversions, and customer lifetime value, let’s chat.
👉 Click here to book your personalization demo with Anphonic today.
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