
Stylley partnered with Anphonic to drive higher revenue through AI-powered personalization, achieving a 12.69% increase in Average Order Value, influencing 11.68% of total orders, and generating 11.26% of revenue through personalized shopping journeys.

Stylley is a fashion-focused ecommerce brand offering trend-led styles for modern consumers. With a strong digital presence, the brand focuses on making fashion discovery seamless while encouraging higher-value purchases.
As Stylley scaled its online store, the brand aimed to increase average order value and maximize revenue per customer without relying heavily on discounts.
Fashion shoppers often purchase single items instead of complete looks, limiting basket size and overall revenue potential.
The brand’s key objectives were to:
Stylley needed a solution that could intelligently guide shoppers toward complementary products and complete outfits.

Anphonic was implemented across key stages of the customer journey, enabling real-time product recommendations based on shopper behavior and preferences.
Anphonic used data signals to surface relevant products during browsing and checkout, nudging users toward higher-value purchases.
Personalized Product Discovery
AI-driven recommendations helped users discover relevant fashion items, increasing cross-category exploration and basket size.
Anphonic Product Recommendations
Returning shoppers were shown tailored product suggestions based on past behavior, encouraging repeat purchases.
Dynamic Product Bundles
Smart bundling encouraged customers to shop complete looks instead of individual pieces, naturally increasing order value.

Within a short optimization period, Stylley saw clear improvements:
Product discovery emerged as the primary revenue driver, highlighting the importance of guiding users early in the shopping journey.
Anphonic enabled Stylley to shift from transactional shopping to curated, discovery-led experiences.
Instead of pushing discounts, the brand increased revenue by:
This resulted in higher basket sizes while maintaining a seamless shopping experience.

With strong gains in AOV and order influence, Stylley is well-positioned to expand personalization into:
1. Did Stylley rely on discounts for growth?
No. Growth was driven through personalized product recommendations and smarter discovery.
2. Which feature drove the most revenue?
Product Discovery contributed the largest share.
3. Did personalization affect user experience?
No. It enhanced the journey by making product discovery more relevant and seamless.
4. Can this work for fashion brands?
Yes. Personalization is highly effective in driving outfit-based purchases and increasing basket size.
5. How quickly were results visible?
Results were observed within weeks of implementation.
Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales