How Super You Boosted AOV and Repeat Revenue with Smarter Personalization

From Functional Cart to Seamless Experience

For Super You, health isn't just a habit, it’s a lifestyle. Their protein wafer bars, made with innovative Fermented Yeast Protein Technology, are crafted for the modern, active consumer. 

With Ranveer Singh as a co-founder and plenty of brand buzz, they had no trouble attracting attention. But converting that into consistently higher order value? That was a different story.

Customers loved the product, but often stopped at buying a single bar. Bundles, upgrades, and personalized nudges weren’t part of the experience yet. So, AOV stayed stuck at ₹750. SuperYou knew there was more potential in every cart, they just needed the right tech to unlock it.

That’s where Anphonic stepped in.

The Challenge: Unlocking Missed Opportunities

SuperYou had everything going for it- great product, strong branding, and loyal customers. Still, some friction points were keeping them from scaling further:

• Shoppers weren’t being nudged toward bundles or upgrades
• AOV was flat at ₹750
• They weren’t tapping into customer behavior data to personalize offers.
  
  

The Fix: Smarter Personalization That Converts

To help SuperYou turn browsers into loyal buyers, Anphonic rolled out a full suite of AI-powered tools, including Bundles, AI-powered recommendations, Smart Cart, and Smart Search, built to personalize every step of the shopper's journey in real time.

Bundles That Work Harder

With Rebuy by Anphonic, Super You introduced smart bundles and upsell offers right where they mattered most on product pages, in carts, and at checkout. These weren’t generic “buy more” prompts; every suggestion was tailored to what shoppers were already browsing or adding.

The impact was immediate: average order value climbed from ₹750 to ₹850–₹880, and customers who used to buy just one item? Now, half of them were picking up two or more in a single order.

Repeat Buyers, Bigger Baskets

It didn’t stop at first-time purchases. Returning customers also started spending more, thanks to subtle nudges and personalized multi-pack options. Repeat AOV jumped from ₹850 to ₹1,000, which evidenced that personalization wasn't just converting new shoppers, it was building loyalty too.

Thanks to Anphonic’s tools, the experience felt smooth and consistent.

Why It Worked: The Anphonic Approach

Why did it work? Because Anphonic’s approach focused on what matters, how people shop. With behavior-based recommendations, value-adding upsells, real-time learning, and a seamless user experience from start to finish, SuperYou was able to transform not just their numbers but their entire shopping journey. And this is just the start.

Want to see what it could do for your Shopify store?
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