Topic covered
CUSTOMER STORIES
How Tea Culture of The World Elevated AOV with Personalized Shopping Journeys
Tea Culture of The World, a premium tea brand with over 120 global blends, partnered with Anphonic to enhance their Shopify store experience and drive growth. By implementing AI-powered personalization tools like Smart Cart offers, curated bundles, and product discovery widgets, the brand saw a 14% increase in AOV and an 18% uplift in repeat purchase value. Personalization influenced nearly 1 in 5 orders and drove over 10% of total store revenue—all without discounts or redesigns. With a 47.8X ROI, the partnership proved that premium D2C brands can scale profitably with the right personalization.
Results
+11.6 % uplift in Average Order Value
+18% increase in Repeat Customer AOV
10.39% of total store revenue driven by personalized journeys
47.8X ROI
Use Cases
Smart Cart Offers: Real-time, contextual upsells based on cart contents
AI-Powered Product Discovery: Intelligent suggestions based on browsing and previous purchases
Buy More Save More Promotions: Incentivized multi-unit purchases to increase cart size
Dynamic Product Bundles: Curated sets based on user behavior and purchase intent
Industry
Food & Beverages
Tea Culture of The World, founded in 2010 by Dr. Rupali Ambegaonkar in Mumbai is more than just a tea brand. With 120 handpicked flavors curated from the finest estates in Japan, China, Vietnam, South Africa, and India, the brand serves health-conscious consumers, luxury gift seekers, and tea connoisseurs alike. Whether it’s a cozy cup at home, a premium hotel, or a chic café, Tea Culture of The World delivers indulgence in every sip.
But when it came to their Shopify store, they knew the customer experience could be just as rich and refined as the teas they offered.
That’s where Anphonic stepped in.
From Beautiful Products to Personalized Journeys
Tea Culture of The World had built a stunning online storefront and a loyal customer base. But even with a diverse catalog and growing demand, they were missing out on key opportunities to drive higher order values and repeat purchases.
Shoppers browsed, added items to cart, and often checked out with just one or two products despite the vast collection available. The brand needed smarter nudges and intuitive personalization to encourage deeper engagement.
The Challenge: Untapped Potential in Every Order
The brand had everything in place, an exquisite product lineup, a clean and elegant user experience, and a strong premium perception. But they lacked personalization at critical moments in the customer journey. Visitors weren’t being shown meaningful add-ons, complementary bundles, or relevant product upgrades. Average Order Value was plateauing, and returning customers weren’t getting enough incentives to increase their basket size.
The Fix: AI-Powered Personalization by Anphonic
To unlock their full revenue potential, Anphonic implemented a full-stack personalization layer built specifically for D2C growth. This included dynamic Smart Cart offers, curated product bundles, AI-powered discovery tools, and intelligent nudges designed to drive up both AOV and repeat purchases without relying on discounts.
Shoppers now saw relevant suggestions as soon as they added a product to cart. If someone added a calming green tea, the cart instantly offered a wellness sampler or a detox bundle tailored to complement that choice. Returning customers were welcomed with multi-pack offers and “You might also like” recommendations based on their previous purchases. Gifting-oriented users were shown curated collections based on browsing history and purchase intent.
These features collectively created a smarter, more relevant and engaging shopping experience.
Real Results: More Value in Every Order
Within weeks of implementation, Tea Culture of The World saw a sharp and sustained improvement in performance. AOV climbed by 11.6%, driven largely by customers purchasing more than one product per order. In fact, nearly 40% of all carts included two or more items, a significant jump from previous patterns.
Anphonic-powered journeys proved to be a substantial growth driver. They contributed for more than 10% of total store revenue during the tracked period. Out of 416 total orders, 78 were influenced directly by Anphonic, meaning nearly 1 in 5 orders were enhanced with personalization.
But it wasn’t just the volume that improved. Customers who interacted with personalized flows had an average order value uplift of an impressive 11.6%. Repeat customers, too, began purchasing more per visit, with repeat AOV rising by over 18%.
Among the top-performing personalization tools were Buy More Save More offers, which alone drove 34% of all Anphonic-attributed sales, followed by Product Discovery widgets and Smart Cart modules. Together, these three accounted for more than 84% of all personalization-led revenue.
Why It Worked: The Anphonic Approach
Anphonic didn’t just optimize the store,it made it feel more human. By layering behavioral intelligence with real-time personalization, we helped Tea Culture of The World increase average order value, drive more product bundling, and deepen post-purchase engagement.
Importantly, all of this was done without compromising their premium brand positioning or needing a redesign.
The ROI spoke for itself. Personalization not only increased revenue per customer but also enriched the customer experience, turning more one-time buyers into loyalists. With a 47.8X return on investment, the results made it clear: when your store feels personal, your growth becomes predictable.
Ready to Brew Higher Revenue?
Tea Culture of The World shows that even a luxury brand can scale with the right personalization.
If you're a Shopify brand looking to unlock more from every order, let’s chat.
👉 Schedule a demo here
Stay tuned for fresh content
Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales
.png)
.png)
.png)
.jpeg)
.svg)
