Topic covered
CUSTOMER STORIES
How TrueFit & Hill Increased AOV by 8.90% with Anphonic
TrueFit & Hill partnered with Anphonic to drive revenue through AI-powered personalization, achieving an 8.90% increase in Average Order Value, influencing 13.19% of total orders, and generating 8.18% of revenue through personalized shopping experiences.
Results
8.90% increase in AOV through personalized discovery and cart experiences
13.19% of total orders influenced by Anphonic-powered personalization
8.18% of total revenue generated through personalized journeys
Use Cases
Personalized Product Discovery helped customers discover combinations that naturally increased basket size.
Smart Cart Upsells encouraged shoppers to add complementary products at the right moment without interrupting checkout flow.
Dynamic Product Bundles highlighted logical product pairings, encouraging customers to purchase more items together.
Industry
Beauty & Personal Care
TrueFit & Hill is a contemporary fashion brand focused on delivering premium apparel designed for comfort, versatility, and everyday wear. With a growing online presence, the brand aims to create seamless shopping experiences that reflect its refined aesthetic and quality-first positioning.
Challenge: Increasing Revenue Without Overusing Discounts
As TrueFit & Hill scaled its online presence, the brand aimed to increase Average Order Value and revenue per customer without relying heavily on promotions.
While the product offering was strong, opportunities existed to better guide shoppers toward complementary products and higher-value combinations during the browsing and cart stages.
The brand’s objectives were to:
- Increase Average Order Value organically
- Influence more purchases through relevant recommendations
- Improve product discovery across the store
- Maintain a clean and frictionless shopping experience
The solution needed to enhance product discovery and cart experiences while preserving the brand’s premium shopping journey.
Strategy: AI-Driven Personalization Across the Shopping Journey
Anphonic was implemented as a personalization layer across discovery and cart touchpoints, using behavioral signals to surface relevant products in real time.
Key Approaches
Personalized Product Discovery
Recommendations were placed strategically across browsing journeys to guide customers toward relevant products and complementary styles, encouraging larger baskets.
Smart Cart Upsells
Live cart intelligence identified logical add-ons based on items already in the basket, presenting timely suggestions to increase order value.
Dynamic Bundling
Personalized bundle recommendations helped shoppers explore curated combinations that aligned with their purchase intent.
Results: Measurable Impact Across Orders and AOV
Following implementation, TrueFit & Hill experienced clear improvements in both order influence and revenue contribution:
- 8.90% uplift in Average Order Value
- 13.19% of total orders influenced by Anphonic experiences
- 8.18% of total revenue attributed to personalized journeys
- 42.96% of personalized revenue driven by cart interactions
- 18.37% generated through Product Discovery experiences
- 18.30% generated through Product Add-Ons
- 14.53% driven by Dynamic Bundles
These results highlight how contextual product recommendations can significantly increase basket size while maintaining a seamless shopping experience.
Impact: Revenue Growth Through Relevance
Anphonic enabled TrueFit & Hill to scale revenue while maintaining its premium brand experience. Instead of relying on aggressive discounting, the brand increased basket size through intelligent product pairing and contextual recommendations.
By embedding personalization throughout the shopping journey, Anphonic influenced purchasing decisions at key touchpoints, guiding customers toward relevant products and combinations.
The solution integrated seamlessly with Shopify, required minimal operational effort from the internal team, and provided clear visibility into how each personalization touchpoint contributed to revenue growth.
Looking Ahead
With strong performance across AOV uplift and order influence, TrueFit & Hill is positioned to expand personalization further across the customer lifecycle — unlocking additional growth through smarter product discovery, merchandising automation, and post-purchase recommendations.
FAQs
1. Did the growth rely on discounts?
No. Revenue increases were driven through contextual product recommendations and intelligent product pairing.
2. Which Anphonic feature drove the most revenue?
Cart upsells generated the largest share of personalized revenue.
3. Did personalization affect the checkout experience?
No. Cart recommendations were optimized to remain frictionless and non-intrusive.
4. Can Anphonic work for fashion and apparel brands?
Yes. AI-driven recommendations adapt dynamically to apparel catalogs and shopper preferences.
5. How quickly were the results visible?
Performance improvements were measurable within weeks of implementation.
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