Topic covered
CUSTOMER STORIES
How Tura Turi Lifted AOV by 27.29% and Achieved 29.44X ROI with Anphonic
Tura Turi, India’s beloved artisanal babywear brand, partnered with Anphonic to turn high-intent shoppers into higher-value buyers. Through AI-powered cross-sells, bundles, and smart cart recommendations, they achieved a 27% AOV lift, 34.7% sales influence, and a 29.44X ROI
Results
21% of Total Sales Driven by Anphonic
34.7% of All Orders Influenced by AI-Powered Journeys
Average Order Value Increased by 27.29%
Return on Investment: 29.44X
Use Cases
Add-to-Cart Cross-Sell Popups showed instant, relevant product suggestions right after users added an item to cart.
Dynamic Bundles created personalized “complete the look” offers that increased AOV.
Smart Cart Recommendations delivered real-time, AI-powered product suggestions within the cart view.
Smart Search enhanced product discovery through AI-driven, intent-based search results.
Industry
Fashion and apparel
From Artisanal Babywear to Personalized Checkout Journeys
Tura Turi is a homegrown Indian brand that crafts whimsical, hand-illustrated clothing and accessories for babies and toddlers. Known for their vibrant designs, soft organic cotton, and ethical production practices, they’ve captured the hearts of conscious parents across the country.
But as their customer base grew, so did the complexity of their product mix. Parents were browsing, but many weren’t exploring the full range of delightful options available. The goal was simple: increase cart value while keeping the experience joyful and seamless.
That’s where Anphonic came in.
The Challenge: High Intent, Low AOV
Despite having a loyal customer base and strong brand resonance, Tura Turi faced familiar D2C challenges, most shoppers bought only one product per visit, product suggestions were missing at crucial decision moments, and add-to-cart behavior lacked intelligent, personalized nudges. The brand was also missing opportunities to bundle and upsell, making it clear they needed a solution that could subtly guide shoppers toward higher-value purchases without disrupting their design-driven experience.
The Fix: Intelligent Cross-Sells That Convert
Anphonic activated a tailored mix of AI-powered personalization tools across the shopper journey to drive bigger baskets, smarter browsing, and stronger ROI.
Features Implemented:
- Add-to-Cart Cross-Sell Popups – Instant, relevant suggestions right after users added an item
- Dynamic Bundles – Personalized “complete the look” offers
- Smart Cart Recommendations – Real-time suggestions in cart view
- Anphonic's Product Add-Ons – Gentle nudges for complementary pieces
- Smart Search – Better discovery through AI-enhanced intent matching
Add-to-Cart Cross-Sells = Cart Growth, Instantly
This was the star feature for Tura Turi. As soon as a user added a product to cart, Anphonic’s AI-driven popups suggested relevant accessories, bundles, or additional items that matched their style and intent.
Parents loved it, many went from single items to 2–3 items per order, leading to:
- A 27.29% increase in AOV
- Better product discovery without friction
- Increased add-to-cart rates without redesigning PDPs
Smart Cart + Bundles = More Love Per Checkout
Anphonic also transformed the checkout experience with:
- Smart Cart Add-Ons like bibs, towels, and gift boxes
- Dynamic Bundles that grouped complementary products, such as matching sets or seasonal offers
The result was that 34.7% of all orders were influenced by Anphonic tools, and average order value soared.What makes Tura Turi’s growth even more impressive? It didn’t require a massive dev effort or redesign. Anphonic's no-code personalization engine plugged seamlessly into their Shopify stack and started delivering:
- 21% of all sales
- A 29.44X return on investment
- A happier, more engaged customer journey
Why It Worked: The Anphonic Difference
At Anphonic, we meet customers where they are and help brands guide them one smart nudge at a time. For Tura Turi, that meant:
- Intent-based product discovery
- Tasteful, brand-aligned upsells
- Personalized paths that felt magical, not mechanical
Resulting in more value from every visit, more joy in every order.
Ready to Make Your D2C Store Work Smarter?
If you're a Shopify brand looking to grow AOV, ROI, and loyalty without complexity, we’d love to help.
Let’s chat.
Stay tuned for fresh content
Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales
.png)
.png)
.png)
.jpeg)
.svg)
