Topic covered
CUSTOMER STORIES
How Two Brothers Organic Farms Boosted AOV by 10.77% with Anphonic
Two Brothers Organic Farms partnered with Anphonic to drive revenue without discounts, achieving a 10.77% AOV increase, influencing 30.10% of orders, and generating 9.73% of revenue through AI-powered personalization.
Results
AOV increased by 10.77% through personalized product discovery and cart experiences
30.10% of total orders influenced by Anphonic-powered experiences
9.73% of total revenue attributed to personalized journeys
50.60% of personalized revenue driven by Product Discovery
Use Cases
Personalized Product Discovery surfaced relevant staples, complementary products, and curated bundles to guide higher-value baskets.
Smart Cart Upsells recommended contextual add-ons and bundle upgrades based on live cart behavior to increase basket size.
Dynamic Bundles promoted curated product combinations aligned with customer goals to drive incremental revenue.
Industry
Food & Beverages
Two Brothers Organic Farms is a leading farm-to-home organic brand offering chemical-free staples, pantry essentials, and wellness-focused products. Built on transparency and regenerative farming practices, the brand caters to a conscious consumer base seeking purity, traceability, and quality in everyday consumption.
Challenge: Scaling Revenue Without Discount Dependency
As demand for organic products continued to rise, the brand sought to increase revenue per visitor without relying on heavy discounting.
While customer trust and product quality were strong, cross-sell and upsell opportunities were not fully optimized across the funnel. Product recommendations lacked contextual relevance, especially across repeat buyers who were already familiar with core SKUs.
The goal was clear:
- Increase Average Order Value organically
- Influence more orders through intelligent recommendations
- Maintain a seamless, trust-first shopping experience
- Ensure personalization aligned with health-conscious buying behavior
The solution needed to work across discovery, cart, and checkout—without introducing friction or overwhelming shoppers.
Strategy: Intent-Led Personalization Across the Funnel
Anphonic was implemented as a full-funnel personalization layer, focusing on behavior-driven recommendations tailored to both first-time and repeat buyers.
Key Approaches
Personalized Product Discovery
AI-powered recommendations surfaced relevant staples, refill options, and complementary wellness products early in the browsing journey, guiding customers toward higher-value combinations.
Smart Cart Upsells
Live cart intelligence enabled contextual add-ons aligned with dietary patterns and pantry logic, increasing basket depth without disrupting checkout momentum.
Dynamic Product Bundling
Personalized bundle recommendations encouraged shoppers to explore curated combinations, driving incremental revenue while reinforcing product synergy.
Results: Measurable Impact Across Orders and AOV
Within a short optimization window, Two Brothers Organic Farms achieved strong performance improvements:
• 10.77% uplift in Average Order Value
• 30.10% of total orders influenced by Anphonic experiences
• 9.73% of total revenue attributed to personalized journeys
• 50.60% of personalized revenue generated via Product Discovery
• 25.90% of personalized revenue driven through cart interactions
• 17.41% of personalized revenue attributed to dynamic bundles
Impact: Revenue Growth Powered by Relevance
Anphonic enabled sustainable, scalable growth while staying true to the brand’s organic ethos by increasing average order value without relying on aggressive discounting, instead driving higher basket sizes through relevant and timely recommendations. It influenced purchase decisions across both new and repeat buyers by embedding personalization throughout the journey, ensuring discovery-led revenue growth powered by contextual relevance rather than promotions. The solution integrated seamlessly with Shopify, requiring minimal operational effort from the internal team, and provided clear, transparent visibility into revenue attribution at each personalization touchpoint, allowing the brand to measure impact accurately and optimize performance with confidence.
Looking Ahead
With strong traction across order influence and AOV uplift, Two Brothers Organic Farms is positioned to expand personalization into lifecycle touchpoints such as replenishment journeys and subscription optimization—unlocking consistent, compounding revenue growth driven by shopper intent and product affinity.
FAQs
1. Did this growth rely on discounts?
No. Revenue gains were driven by contextual recommendations and intelligent product pairing.
2. Which Anphonic feature contributed most?
Personalized Product Discovery generated the largest share of influenced revenue.
3. Did personalization affect checkout conversion?
No. Smart cart and checkout experiences were optimized to remain frictionless.
4. Does Anphonic work for high-SKU grocery catalogs?
Yes. AI-driven recommendations dynamically adapt to large, repeat-heavy catalogs.
5. How quickly were results visible?
Performance impact was measurable within weeks of implementation.
Stay tuned for fresh content
Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales
%20copy.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.jpeg)
.svg)
