Topic covered
CUSTOMER STORIES
How WaterScience Increased AOV by 13.16% with Anphonic
WaterScience partnered with Anphonic to drive higher-value purchases through a mix of discovery, bundling, and volume-based incentives, achieving a 13.16% increase in Average Order Value, influencing 27.33% of total orders, and generating 11.63% of total revenue through personalized shopping journeys.
Results
13.16% increase in AOV through personalized experiences
27.33% of total orders influenced by Anphonic
11.63% of total revenue generated through personalization
28.57% of revenue driven by Product Discovery
Use Cases
AI-powered recommendations helped users explore relevant products and accessories, increasing cross-category purchases
Buy More, Save More Nudges encouraged customers to increase quantity, significantly boosting basket size.
Dynamic Bundles helped users purchase related products together, improving overall order value.
Smart search and cart-level recommendations ensured users were guided and nudged at key decision points.
Industry
Stationery and Lifestyle Goods
WaterScience is a home wellness brand offering innovative water filtration and shower solutions designed to improve everyday living. With a mix of functional and lifestyle-driven products, increasing basket size requires both education and strategic nudging.
Challenge: Driving Higher Value in Functional Purchases
WaterScience operates in a category where purchases are often need-based rather than exploratory.
This leads to:
- Single-product purchases
- Limited cross-selling opportunities
- Lower natural basket expansion
The brand’s key objectives were to:
- Increase AOV without relying heavily on discounts
- Encourage multi-product purchases
- Drive higher quantities per order
- Influence more orders through personalization
They needed a solution that could expand basket size without disrupting intent-driven purchases.
Strategy: Blending Discovery with Volume-Based Incentives
Anphonic was implemented across the journey with a hybrid approach:
- Discovery to introduce complementary products
- Volume-based nudges to increase quantity
- Bundling to simplify multi-product purchases
Using real-time behavior, Anphonic ensured users were guided toward higher-value baskets without friction.
Key Approaches
Product Discovery
Product discovery contributed 28.57% of total revenue, acting as the entry point for cross-selling and exploration.
Buy More, Save More
Volume-based incentives contributed 26.92% of revenue, making it one of the strongest drivers of AOV growth.
Customers were encouraged to increase quantity through value-driven nudges.
Dynamic Product Bundles
Bundles contributed 13.90% of revenue, helping users purchase complementary products together.
Rebuy Product Recommendations
Returning users contributed 11.98% of revenue, driven by personalized product suggestions.
Smart Search
Search-led personalization contributed 9.07% of revenue, improving product discovery and conversion.
Cart Upsells
Cart-based recommendations contributed 8.80% of revenue, driving incremental value at checkout.
Results: Measurable Impact
Within a short span, WaterScience saw a clear improvement in purchase behavior:
- Increased multi-product and higher-quantity purchases
- Strong AOV uplift driven by bundling and volume incentives
- Meaningful order influence across the journey
- Balanced contribution across multiple personalization levers
The results showed that combining multiple strategies can create compounding impact.
Impact: Increasing Basket Size Without Friction
Anphonic enabled WaterScience to move beyond single-product purchases and unlock higher-value transactions.
Instead of relying purely on intent, the brand increased revenue by:
- Encouraging users to buy more through value-driven nudges
- Introducing complementary products early
- Simplifying multi-product decision-making
This resulted in higher basket sizes while maintaining a smooth user experience.
Looking Ahead
With strong gains in AOV and order influence, WaterScience can expand personalization into:
- Subscription and replenishment journeys
- Bundle-based product ecosystems
- Personalized recommendations based on usage needs
FAQs
1. Did WaterScience rely on discounts for growth?
No. Growth was driven through bundling, volume-based incentives, and personalization.
2. Which feature contributed the most revenue?
Product Discovery was the top contributor, followed closely by Buy More, Save More incentives.
3. Why are volume incentives effective?
They encourage users to increase quantity while perceiving higher value.
4. Did personalization impact user experience?
Yes. It made the journey more relevant without adding friction.
5. How quickly were results visible?
Results were observed within weeks of implementation.
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Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales
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