Topic covered
CUSTOMER STORIES
How Youneek Pro Science Increased AOV by 24.27% with Anphonic
Youneek Pro Science partnered with Anphonic to unlock revenue growth through AI-powered personalization, achieving a 24.27% increase in Average Order Value, influencing 28.49% of total orders, and generating 19.53% of revenue through personalized shopping journeys.
Results
24.27% increase in AOV through personalized discovery and cart experiences
28.49% of total orders influenced by Anphonic-powered experiences
19.53% of total revenue generated through personalized journeys
67.36% of personalized revenue driven by Cart Upsells
Use Cases
Personalized Product Discovery helped customers discover relevant skincare products aligned with their concerns, guiding them toward complementary routines and higher-value purchases.
Smart Cart Upsells recommended complementary skincare items such as serums, moisturizers, and treatment add-ons based on items already in the basket.
Dynamic Product Bundles encouraged customers to purchase routines rather than single products, naturally increasing basket value.
Industry
Food & Beverages
Youneek Pro Science is a science-led skincare brand focused on high-performance formulations designed to target specific skin concerns. With a growing digital presence, the brand emphasizes ingredient transparency, dermatological efficacy, and results-driven skincare routines.
Challenge: Increasing Revenue While Educating Skincare Shoppers
As Youneek Pro Science scaled its ecommerce presence, the brand aimed to increase Average Order Value and revenue per customer while maintaining a clean, education-first shopping experience.
Skincare shoppers often purchase a single hero product rather than a full routine. This limited basket size despite strong product efficacy and brand trust.
The brand’s objectives were to:
- Increase Average Order Value organically
- Encourage shoppers to purchase complete skincare routines
- Influence more orders through contextual product recommendations
- Maintain a clean, premium shopping experience
The brand needed a solution that could intelligently guide customers toward complementary skincare products without overwhelming them.
Strategy: AI-Powered Personalization Across Discovery and Cart
Anphonic was implemented as a personalization layer across the browsing and cart stages of the customer journey.
Using behavioral signals and product affinity data, the platform surfaced relevant product recommendations at key decision-making moments.
Key Approaches
Personalized Product Discovery
AI-driven recommendations surfaced complementary skincare products during browsing, helping customers discover products aligned with their skin concerns.
Smart Cart Upsells
Live cart intelligence suggested relevant skincare add-ons such as moisturizers, sunscreens, or treatment boosters based on the products already in the basket.
Routine-Based Bundling
Personalized bundles encouraged customers to purchase multi-step skincare routines rather than individual products.
Results: Measurable Impact Across Orders and AOV
Within a short optimization window, Youneek Pro Science experienced strong improvements in both order influence and basket size:
- 24.27% uplift in Average Order Value
- 28.49% of total orders influenced by Anphonic experiences
- 19.53% of total revenue attributed to personalized journeys
- 67.36% of personalized revenue generated through cart interactions
- 15.60% generated through Product Discovery experiences
- 10.81% driven by product recommendations
- 3.16% generated through dynamic bundles
- 3.07% generated through product add-ons
These results demonstrate how contextual product recommendations can significantly increase basket size while helping shoppers build complete skincare routines.
Impact: Skincare Routine Commerce Powered by Personalization
Anphonic enabled Youneek Pro Science to scale revenue while preserving its science-first, education-driven brand experience.
Instead of relying heavily on promotions, the brand increased basket value by recommending complementary skincare products aligned with shopper intent.
By embedding personalization across the shopping journey, Anphonic influenced purchase decisions at key moments from product discovery to the cart, guiding customers toward multi-product routines rather than single-item purchases.
The solution integrated seamlessly with Shopify, required minimal operational effort, and provided clear attribution into how each personalization touchpoint contributed to revenue growth.
Looking Ahead
With strong performance across AOV uplift and order influence, Youneek Pro Science is positioned to expand personalization across lifecycle touchpoints such as routine replenishment, post-purchase recommendations, and personalized skincare journeys to drive long-term revenue growth.
FAQs
1. Did growth rely on discounts?
No. Revenue gains were driven through contextual product recommendations and routine-based product pairing.
2. Which Anphonic feature contributed the most revenue?
Cart upsells generated the largest share of personalized revenue.
3. Did personalization disrupt the skincare buying journey?
No. Recommendations were integrated seamlessly to support product discovery and education.
4. Can Anphonic work for skincare brands with specialized products?
Yes. AI-driven recommendations adapt to skincare catalogs and customer behavior.
5. How quickly were results visible?
Performance improvements were measurable within weeks of implementation.
Stay tuned for fresh content
Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales
.png)
%20copy.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.jpeg)
.svg)
