Powering Up Sales: How Personal Touch Achieved a 9% AOV Boost in Just 30 Days with Smart Personalization

The Shift from Cart to Connection

For Personal Touch, self-care isn’t just routine — it’s ritual. The brand offers premium personal care products designed for indulgence, powered by clean ingredients and thoughtful formulations. Their loyal customers loved the products, but there was untapped potential in how they engaged during checkout.
While shoppers regularly added favorites to their carts, they often missed opportunities to discover lesser-known SKUs or take advantage of bundled incentives.
To elevate both experience and revenue, Personal Touch needed a way to make every interaction more valuable  without disrupting the buying journey.

That’s where Anphonic came in.

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The Challenge: Maximizing Cart Value, Boosting Discovery

Personal Touch had a strong foundation, but wasn’t unlocking the full power of personalization.
Here’s what they needed to solve:

• Limited Upsell & Cross-Sell Conversion – Customers weren’t being guided toward high-value add-ons.
  
  
• Low Visibility for Undiscovered SKUs – Certain products weren’t getting the love they deserved.
  
  
  

The Strategy: Smarter Cart, Smarter Conversions

Personal Touch implemented Rebuy’s personalization suite, with a focus on three game-changing features:

1. “Buy More, Save More” in Cart
Customers were incentivized to increase order size through a tiered discount structure that rewarded higher quantity purchases.
Result: A single cart-based feature drove 28% of all incremental revenue, encouraging customers to upgrade and stock up.

2. Tiered Progress Bar for Gifting
Every two weeks, customers were offered different free gifts based on their cart total — delivered through an engaging and dynamic cart progress bar.
This not only increased AOV but kept the experience fresh, giving shoppers a reason to explore more every time they visited.

3. Smart Discovery for Hidden Gems
Rebuy helped Personal Touch spotlight underperforming SKUs by surfacing them through personalized recommendations and dynamic cart modules.
Products that were previously overlooked started moving, all without deep discounting or aggressive pushes.

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The Results: From Cart to Conversion

In just 30 days, Personal Touch saw strong, measurable growth:

9% AOV uplift : More personalized cart incentives led to bigger, better orders.

12.34% of overall revenue driven by Rebuy : Personalization delivered bottom-line results.

28% of incremental revenue from “Buy More, Save More” : A single feature transformed the cart.

Increased product discovery : Lesser-known SKUs saw improved engagement and sales.

Higher repeat engagement : Customers returned for rotating gifts and ongoing value.

Why It Worked: The Anphonic Difference

Personal Touch didn’t just implement personalization,  they optimized the experience with data, design, and dynamic features.

• Strategic, Not Spammy - Cart-based incentives felt rewarding, not pushy.
  
  
• Value-Driven Gifting - Tiered gifts kept the cart experience playful and motivating.
  
  
• Intent-Based Discovery - AI-powered product surfacing gave every SKU a chance to shine.
  
  
• Consistent Iteration - New gifts and smarter recommendations made each visit unique.
  
  

With Anphonic’s intelligent cart solutions and data-backed personalization, Personal Touch elevated both customer experience and revenue - turning ordinary shopping moments into brand-building opportunities.

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Want to see how this can work for your brand?
Let’s chat.

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