Topic covered
CUSTOMER STORIES
Refreshing Conversions: How Waterful Drove 49.79% Higher AOV and 33.24% of Sales with Smarter Personalization
Discover how Waterful boosted AOV by 49.79% and drove 33.24% of total sales using Anphonic’s AI-powered personalization tools. Smart carts and dynamic bundles turned single-item shoppers into high-value customers, all without a single line of code.
Results
33.24% of Total Sales Powered by Anphonic
39% of All Orders Influenced by Smart Personalization
Average Order Value Increased by 49.79%
Use Cases
Dynamic Bundles: Smart bundles made it easy to buy more.
Smart Cart: Personalized add-ons boosted cart value.
+49.79% AOV: Bundles drove nearly 50% higher orders.
33.24% Sales via Anphonic: A third of revenue came from personalization.
Industry
Food & Beverages
From Sustainable Water to Seamless Shopping
Waterful is on a mission to make hydration safer, smarter, and more sustainable. Their innovative copper-infused, reusable water bottles aren’t just beautiful, they’re backed by science and designed for daily wellness.
With strong product-market fit and a loyal customer base, Waterful had no trouble generating traffic. But the brand wanted more from each visit: higher-value carts, better order economics, and smarter cross-sells. That’s where Anphonic came in.
The Challenge: More Traffic, Flat Orders
Waterful had built a beautiful, high-trust brand, but the conversion journey had gaps:
- No intelligent nudging to drive bundle purchases
- Customers added just one item and left
- Cart experience lacked personalization
- Opportunities for upgrades and related products were missed
The goal was clear: turn intent into bigger baskets and more completed checkouts.
The Fix: AI That Builds Bigger Baskets
To help Waterful go from single-item checkouts to smarter, higher-value orders, Anphonic implemented key tools that worked in real-time, with zero coding needed.
Dynamic Bundles = Instant AOV Boost
Waterful saw one of the highest bundle engagement rates among Anphonic clients. With our Dynamic Bundle Engine, customers were shown curated offers like:
- “Hydrate Better Pack” – Copper Bottle + Travel Lid
- “Home & On-the-Go Duo” – 2 different bottle sizes
This single upgrade led to a 49.79% increase in AOV as more customers opted for bundles over single purchases.
Smart Cart = Smarter Checkouts
The Smart Cart became a game-changer for Waterful. Instead of a static cart page, shoppers now saw:
- Personalized add-ons
- Limited-time bundle upgrades
- Complementary items based on what's already in the cart
As a result, 39% of all orders were directly influenced by Anphonic’s cart experiences, converting passive intent into high-value action.
What Made the Difference?
It wasn’t just the tools, it was how they worked:
- Real-time logic based on shopper behavior
- Seamless integration with Waterful’s clean, elegant brand UX
- Zero developer effort required for implementation
The result? 33.24% of Waterful’s total sales now come from Anphonic-powered personalization touchpoints.
Why It Worked: The Anphonic Playbook
Waterful’s results prove what’s possible when smart AI meets great branding. With dynamic personalization, context-aware carts, and intuitive bundles, Anphonic helped turn browsers into high-value buyers without friction.
- More upsells, not more clicks
- More revenue, not more effort
- A seamless, elevated shopping experience
Want to Unlock Results Like These?
If you're a D2C brand ready to scale AOV, order volume, and ROI, we’re ready when you are.
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