CUSTOMER STORIES

The Pahadi Story: Elevating Shopper Journeys with Anphonic

Empowering holistic wellness and purpose-driven growth through hyper-personalized AI solutions.

Topic covered

Gaurav Saklani

Marketing Team, The Pahadi Story

Results
27.28% AOV boost month-on-month
21.43% contribution to total sales
13.6X ROI delivered
Use Cases
Smart Cart
Buy More Save More
Personalized Upselling
Industry
Health and Wellness

Key Takeaways

  • 27.28% AOV Boost: Anphonic’s personalized tools enabled The Pahadi Story to achieve a remarkable 27.28% increase in Average Order Value.
  • 21.43% Sales Contribution: Anphonic-powered sales accounted for over 21% of The Pahadi Story’s total sales, demonstrating the impact of hyper-personalization.
  • 13.6X ROI Delivered: Anphonic’s tools drove significant returns, achieving an ROI of 13.6X within a month.

Introduction: A Brand Rooted in Purpose

At The Pahadi Story, every product is more than a consumable—it's a journey. Born from the heart of the Himalayas, the brand celebrates the natural purity of its origins and the grit of Pahadi women farmers. From humble beginnings in 2019, The Pahadi Story has grown into a purpose-driven D2C brand, delivering 100% natural, sustainable wellness products that empower local communities and delight modern consumers.

But growth comes with its challenges. As a brand steeped in authenticity, The Pahadi Story needed a way to translate its ethos into seamless, engaging shopper experiences—without losing its core narrative. That’s when they partnered with Anphonic.

The Challenge: Breaking Barriers in a Competitive D2C Market

Before onboarding Anphonic, The Pahadi Story faced two primary challenges:

  1. Inconsistent AOV: Seasonal fluctuations kept their average order value (AOV) between ₹650-700, limiting profitability.
  2. Fragmented Shopper Journeys: A long navigation path on their website diluted engagement and impacted conversion rates.

As a growing brand with a purpose-driven mission, they needed a way to align their unique storytelling with seamless shopping experiences—while maximizing ROI.

The Solution: Personalized Shopping Experiences at Scale

Anphonic’s AI-powered tools transformed The Pahadi Story’s shopper journey. By implementing Smart Cart and Buy More, Save More features, Anphonic turned every interaction into an opportunity for growth. Here’s how:

  • Smart Cart: Simplified navigation by presenting personalized product recommendations right in the cart. This reduced friction and encouraged shoppers to build their ideal wellness bundles.
  • Buy More, Save More: Incentivized larger orders by offering discounts on additional purchases, aligning with the brand’s ethos of holistic wellness.

These solutions not only reflected the brand’s identity but also created a smooth, value-driven shopping experience that resonated with their customers.

The Results: Data That Speaks for Itself

In just one month, Anphonic delivered measurable growth for The Pahadi Story:

  • AOV Boost: A 27.28% increase in average order value, taking AOV from ₹650 to ₹850.
  • Sales Contribution: 21.43% of total sales driven by Anphonic-enabled features.
  • ROI Delivered: A staggering 13.6X return on investment.

These results didn’t just enhance profitability—they reinforced the brand’s mission by ensuring that every shopper interaction carried the essence of The Pahadi Story.

Hero Features: The Secret Behind the Numbers

When asked about the standout feature, the team at The Pahadi Story unanimously pointed to Smart Cart as the game-changer. By reducing navigation complexity and showcasing relevant product bundles, the feature empowered shoppers to make informed, seamless purchases.

According to Gaurav Saklani, part of The Pahadi Story's marketing team:

"The Smart Cart feature has been a revelation. It simplifies the shopping journey, allows us to highlight discounts, and delivers results that are beyond expectations."

Why Anphonic? A Testimonial from The Pahadi Story

"If you’re a D2C brand looking for real results, Anphonic is the partner you need. We saw tangible growth in just one month—growth that exceeded our expectations. Their tools don’t just deliver metrics; they deliver trust, loyalty, and an experience our customers value."

– Gaurav Saklani, Marketing Team, The Pahadi Story

Looking Ahead: A Partnership for the Future

With Anphonic, The Pahadi Story is now exploring additional features like In-Search Merchandising to further enhance their shopper experience. This partnership is not just about scaling numbers—it’s about creating an enduring connection between a purpose-driven brand and its loyal customers.

Conclusion: Growth Rooted in Purpose

The Pahadi Story’s journey with Anphonic is a testament to the power of personalized, seamless shopping experiences. By blending AI innovation with authentic storytelling, Anphonic has helped the brand translate its Himalayan ethos into measurable growth.

If you’re ready to reimagine what growth can look like for your D2C brand, let’s connect.

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