Topic covered
CUSTOMER STORIES
Threads of Impact: How Dhaaga Life Wove Together Purpose and 20% Higher AOV with AI Personalization
Dhaaga Life partnered with Anphonic to weave AI-powered personalization into its purpose-driven Shopify store—showcasing tailored bundles, smart cart upsells, and product-discovery widgets that felt as handcrafted as the brand itself. The result? Multi-item orders surged, average order value climbed 20%+, and personalized experiences influenced 23% of all checkouts, amplifying both revenue and the mission of empowering India’s women artisans.
Results
20.22% AOV increase
23.3% of total orders influenced by Anphonic’s personalization
16.8% of all revenue attributed to Anphonic
Use Cases
Top Sellers Widget – Highlighted what others were loving (and buying)
Product Discovery Widgets – Helped new and returning users find the right product instantly
Post-Purchase Cross-Sell Popups – Delivered one last chance to add an item after checkout
Smart Cart Recommendations – Nudged users with relevant upsells without interrupting flow
Industry
Fashion and apparel
Dhaaga Life isn’t just selling products, they’re stitching together empowerment, sustainability, and community impact. With every handcrafted piece, this women-powered brand brings dignity and income to hundreds of artisans across India.
But their Shopify store wasn’t reflecting the full value of that mission. That’s where Anphonic stepped in.
Through AI-powered tools like Dynamic Bundles, Product Discovery, and Smart Cart Recommendations, Dhaaga Life increased multi-item orders, boosted average order value by over 20%, and influenced over 23% of all orders, all while keeping the experience seamless and true to their brand.
The Challenge: One Product Per Order, One Too Few
Dhaaga Life had:
- A loyal, values-driven customer base
- High-quality, sustainable products
- A beautiful story behind every item
But they struggled with:
- Low multi-product checkouts
- Visitors not exploring the full range of offerings
- Missed opportunities for bundling and upselling
- AOV that didn’t match product value
The Fix: Personalization That Tells a Story
With Anphonic, Dhaaga Life built a smarter storefront, one that showcased more products, offered meaningful bundles, and gently nudged shoppers to buy just a little more.
Features Implemented
- Product Discovery Widgets – Helped new and returning users find the right product instantly
- Dynamic Bundles – Created personalized sets of handcrafted products to boost order size
- Rebuy Product Add-Ons – Surfaced complementary products pre-checkout
- Smart Cart Recommendations – Nudged users with relevant upsells without interrupting flow
- Top Sellers Widget – Highlighted what others were loving (and buying)
- Post-Purchase Cross-Sell Popups – Delivered one last chance to add an item after checkout
Product Discovery That Delivers
The top-performing experience was a smart Product Discovery widget that influenced the majority of sales. This tool guided users to what they were looking for, even if they didn’t know what that was.
Smart Cart, Smarter Sales
Dhaaga Life used Smart Cart and Recommended Add-Ons to gently upsell complementary pieces, turning one-product orders into baskets with more value, both emotional and monetary.
Dynamic Bundles That Made Sense
From curated gift sets to mix-and-match packs, bundles were tailored based on browsing and cart behavior, delivering the exact combo a shopper didn’t know they needed.
Why It Worked: The Anphonic Approach
Anphonic’s AI didn’t just upsell, it respected Dhaaga’s brand. Every nudge, bundle, and recommendation was crafted to match their purpose-driven story and enhance the customer experience.
- No-code deployment on Shopify
- Real-time personalization that feels helpful, not pushy
- Personalization that aligns with brand mission and values
Want to Make Every Order Count (For More Than Just Revenue)?
Let Anphonic help you increase AOV, ROI, and customer happiness, while staying true to your brand.
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Over 10,000 Shopify brands use Rebuy to create personalized shopping experiences that reduce costs, save time, and drive sales
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