Boosting AOV: Anphonic’s Guide for D2C Brands

Average Order Value is one of the most powerful levers for increasing revenue in e-commerce. Instead of spending more to acquire new customers, brands can drive higher profits simply by encouraging existing shoppers to spend more per transaction. But how do you do that without being pushy or turning customers away?

At Anphonic, we’ve worked with D2C brands across industries to help them maximize AOV with AI-driven solutions. Here’s our ultimate guide to boosting AOV.

Use Product Bundles to Encourage Larger Purchases

Shoppers love convenience and value. By bundling related products together, you not only simplify their decision-making process but also increase the overall order value. Whether it’s “Complete the Look” fashion bundles or “Frequently Bought Together” skincare items, bundles make it easier for customers to buy more in one go.

Leverage Tiered Discounts (Buy More, Save More!)

Everyone loves a good deal. Offering volume-based discounts like “Buy 2, Get 10% Off” or “Spend RS 1000, Get Free Shipping” can encourage shoppers to add more to their carts. The key is to make the offer feel like a reward rather than a sales tactic.

Offer Post-Purchase Add-Ons

The sale doesn’t have to end at checkout. A well-placed post-purchase offer like a complementary product or a limited-time upgrade can capture additional revenue with minimal friction. Since the customer has already committed to a purchase, they’re more likely to accept an irresistible add-on.

Use AI-powered personalization with Anphonic.

AI-driven personalization is the ultimate game-changer for increasing AOV. With Anphonic’s AI-powered solutions, D2C brands can leverage Smart Search, AI-based recommendations, Smart Carts, and dynamic bundling to create hyper-personalized shopping experiences that encourage higher spending.

How Anphonic Helps:

Anphonic makes it easy to add all of the above solutions effectively, with its AI-powered features that supercharge your e-commerce brand. Using smart recommendations allows shoppers to get personalized product suggestions in real-time, helping them find what they love faster and driving more conversions. Dynamic bundling takes the guesswork out of shopping by curating the perfect product combinations, boosting order value effortlessly. Smart cart & post-purchase offers keep the momentum going with seamless upsells and cross-sells at just the right moment, encouraging bigger purchases without any friction. With checkout extensions, you can maximize every sale by placing high-converting offers right where they matter most at checkout. It’s all about creating a smooth, intuitive shopping experience that keeps customers engaged and revenue growing.

By integrating AI solutions into your eCommerce strategy, you’re not just boosting AOV, you’re creating a seamless and enjoyable shopping experience that keeps customers coming back.

Ready to see AI in action? Let’s chat about how Anphonic can help you optimize AOV and scale your D2C brand.

Ready to see what Anphonic’s AI solutions can do for your D2C brand? Let’s talk.

Book a Free Demo

‍